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19 process was evaluated based on the views of Jean Baudrillard and Pierre Bour- dieu on the consumer society. Theoretical Background.The consumer society : myths and structures. 221 Pages · 1998 · 3.59 MB · 410 Downloads· English. by Baudrillard & Jean. Preview This PDF has been generated from SAGE Knowledge. production, Baudrillard recognized that consumption was where the important new issues and problems Jean Baudrillard's classic text was one of the first to focus on the process and meaning of consumption in contemporary culture.