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I want to use Auto-Tagging in Adwords because it passes a lot more data AND Manual Tagging with UTM variables create any tracking problems in GoogleRight now, auto-tagging is the default way to track Google Ads campaigns. However, it's still practical to add manual UTM tags in order to capture them in It wouldn't be efficient to tag every ad manually, therefore Google Ads provides an auto-tagging feature that automatically adds a Google Click Identifier Using Google Ads auto-tagging exclusively provides several benefits over manual tagging. It: Saves you the work of manually tagging every final URL. Manually tag all your keyword final URLs with tracking variables. You should only do Auto-tagging automatically imports Google Ads data into Analytics.